Skip to content

What’s In a Name?

Yesterday, while reviewing some of my old blog posts,  I ran across a post from 2006, that could only be described as a “rant.” In fact, the title of the post was “Forgive Me While I Rant.”

Now it is no revelation that I am a grumpy old man. When I turned fifty (and that wasn’t a particularly recent event), my friend, Chris Machen, offered this pithy observation: “Robert, at least now you have the excuse to behave the way you’ve always behaved.” Right after that I went outside and yelled at the kids on my lawn.

That said, in the first paragraph of my 2006 rant I wrote: “About the only thing any arranger has to protect is his or her name.” This statement was offered in defense of me turning down an arranging job because I believed the assigned song was so poorly written I didn’t want my name associated with it.

Bold move? Foolish move? Or just another gripe from an aging curmudgeon?  More than likely it’s “all of the above.” But I’ll leave that for others to decide. Right now, I want to focus on that quote. Is it true, or not? And regardless, does it even matter?

“About the only thing any arranger has to protect
is his or her name.”

When you take on an arranging job, how important to you is the quality of the song itself? How bad would the song have to be for you to say, “No thanks. I’d rather not have my name on that piece of music”?

I suspect the answer is different for all of us. It may even be different for any given arranger at particular times in his or her career. And I think those of us working in sacred music may consider the issue differently than arrangers working in secular music. (Sacred music carries with it the added weight of theology.)

A lot of arrangers, especially those in the secular market, take the attitude, “It’s just a gig and this is my profession. What’s the big deal?” When the assignment is the latest pop song that will disappear in less than a year, what does it really matter when you have bills to pay? (And believe me, that is a perfectly valid position to take.) If that’s where you land, you probably aren’t worrying about the song’s musical merit. You may even relish the challenge of diverting the listener’s ear from the song’s mediocrity with your dazzling skills – a sort of musical sleight of hand. The audience won’t notice the weakness of the lyric thanks to your amazing modulation! (Ta-dah!) I’ve been there. I get that.

And when we are new to the business, gaining experience is far more important than any other consideration. It certainly isn’t a good career move to say “No thanks” to your early job offers. You may never get a second opportunity. When I was getting started, I pretty much jumped at any chance to get my name in print. The last thing I was concerned with was the integrity of the song.

But over time, I came to realize that one of the primary factors choir directors use in selecting music is the arranger’s name. Once an arranger has proven to consistently write quality music, a director will be predisposed to choosing that arranger’s work. It’s all about trust. The director trusts that the arranger’s new music will work as well for the choir as did his previous music. This turns the “Arranged by” credit into a powerful sales tool. Make no mistake, “Arranged by” often carries more weight than any other credit on the title page, including the title itself.

This association between the choir director and the arranger’s name can be a very good thing for the arranger. When there are multiple arrangements of the same song available, the choir director is likely to choose the one penned by his or her favorite arranger. But this name association is a double-edged sword. It also carries with it the assumption that the arranger not only approves of the song, the arranger personally picked that song to arrange. The arranger’s name is a de facto endorsement of the song. If the song turns out to be a real stinker, the arranger runs the risk of losing the choir director’s trust. Once lost, it could be difficult to regain.

Over the years, I did my fair share of dressing up mediocre songs with solid arrangements and sparkling orchestrations. Those charts may have sold well for a time, but they never sold for very long. Bad songs are like chaff. No matter how awesome the arrangement, they blow away pretty quickly. Somewhere along the line, I determined that any piece of music that has my name on it, whether as writer, arranger, or orchestrator, could be trusted to be of a certain quality.  What sort of quality? I have to decide that with each opportunity that comes my way. All I know is over the past decade I have said “no” more often that I have said “yes.”

True story: I became so notorious at one publisher for saying “no,” the editors began taking bets on whether I would accept any given assignment. The guy who always bet on “no” won more often than he lost.

So why do I do this – other than for the obvious reason that I am cranky by nature? I do it because I want to be trusted by the men and women who purchase music for their choirs and orchestras. I do this because I want those choirs and orchestras to look forward to singing and playing the music I write for them. I do this because when I’m dead and gone, my name will still be on that music and I want my sons and my grandchildren to be proud of the work I did.

Whether you are writing your first arrangement or your 500th, remember – your name could be on that title page for a very long time. Your name matters.



Leave a Reply

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit